这些事，你店里是不是天天在发生？
Does this happen in your shop every day?
一家店的一天，BEERU 在做什么
One day in a shop, and what BEERU does
员工不用学新东西，都是在手机上点按钮。师傅、柜台、老板，每个人只看到自己那几个按钮。
Nobody has to learn anything new. It's all buttons on a phone, and each person only sees the buttons for their own job.
师傅打卡，轮钟自动排好
Clock in, rotation ready
师傅到店在手机上点「上班」。今天的轮钟顺序按昨天做的钟数排好，做得少的排前面，休息的人自动跳过。谁都看得到，没人再争。
Therapists tap “Clock in” when they arrive. Today's order is set from yesterday's session count: fewer sessions go first, anyone resting is skipped. Everyone can see it, so there's nothing to argue about.
柜台点「下一个」，系统派钟
Counter taps “Next”, the system assigns
轮到谁系统算好，师傅手机锁屏也会响，还有语音提醒。正在做钟的跳过；快到预约时间的师傅先不派，免得预约的客人到了没人。客人要男师傅、女师傅、修脚，点一下就挑对人。没人空的时候，客人先排队，系统告诉你最快几点有人。
The system knows whose turn it is. The therapist's phone rings even when locked, with a voice alert. Anyone mid-session is skipped, and anyone with a booking coming up is held back so booked guests aren't left waiting. Male, female or pedicure, one tap picks the right person. If nobody's free, the guest joins a queue and you see the earliest time someone will be.
WhatsApp 上的预约，AI 帮你接
WhatsApp bookings, answered for you
用你店里现在的 WhatsApp 号接入，原来的手机照常能用。客人说一句「16号 今晚8点 60分钟」，AI 查好那位师傅有没有空，直接约好，写进预约表。不想打字的客人，点按钮选日期、师傅、时间也行。中文、英文、越南话都听得懂。半夜也有人回。
Connect your shop's existing WhatsApp number. Your phone keeps working as before. A guest writes “No.16 tonight 8pm 60 min”; the AI checks that therapist is free, books it and puts it in your schedule. Guests who'd rather tap can pick a date, therapist and time with buttons. It understands Chinese, English and Vietnamese, and it answers at midnight too.
师傅点「下工」，钱自动进账
Therapist taps “Finish”, money is recorded
师傅下钟时填金额、选付款方式，柜台审核一下就进当天收入。会员卡扣款自动扣余额或次数。晚上不用对本子：每日工作表一人一块，做了几个钟、收了多少，柜台对完点「核账」打个勾。
At the end of a session the therapist enters the amount and payment method; the counter approves and it goes into today's takings. Member cards are deducted automatically. No notebook at night: the daily work sheet shows each therapist's sessions and totals, and the counter ticks “Checked” when it matches.
留个号码，客人马上收到消费回执
Save the number, the guest gets a receipt
柜台问一句「您用 WhatsApp 吗？」，留下号码。客人手机上马上收到：这次做了什么、第几次来、集点卡集到几格。客人以后自己发「消费」或者点「查看消费」，随时能查。
The counter asks “Do you use WhatsApp?” and saves the number. The guest instantly gets what they had today, which visit this is, and how full their stamp card is. Later they can type “spend” or tap “My visits” to check any time.
集点卡：满几次、第几次打几折，你在后台自己定。系统自动数，自动算优惠，柜台不用拿笔划。
Stamp card: you set how many visits and what the reward is. The system counts and applies the discount, so nobody at the counter has to tick boxes.
会员储值：充值、次卡、每次扣款都有记录。余额不多时，回执里顺便提醒一句可以充值。
Member credit: top-ups, session packs and every deduction are logged. When the balance runs low, the receipt mentions they can top up next time.
师傅写几句，客人收到一份调理小结
A few words from the therapist become a care summary
师傅用自己的话写几句（哪里紧、怎么做的、回家注意什么），也可以直接说话转文字。AI 整理成客人看得懂的小结，师傅确认了才发出去。客人的情况自动记进档案，下次来之前，师傅手机上先看 10 秒提要：上次重点、喜欢的力度、今天该问什么。
The therapist jots a few lines in any language (or just speaks) about what was tight, what they did and what to do at home. The AI turns it into a summary the guest can read; nothing is sent until the therapist approves. Notes go into the guest's file, and next visit the therapist gets a 10-second brief: last focus, preferred pressure, what to ask today.
客人发 WhatsApp，师傅在 App 里直接回
Guests message on WhatsApp, therapists reply in the app
客人回到家，在店里的 WhatsApp 上发一句「肩膀还有点紧，明天能再约你吗」，消息马上转到那位师傅 App 的「会话」里，师傅直接回，像平时聊 WhatsApp 一样。客人看到的始终是店里的号码，师傅不用给私人号，客人也就留在店里。柜台和老板看得到每一段对话；聊完一段时间自动收起，客人再来信就自动重新打开。
Back home, a guest writes to the shop's WhatsApp: “Shoulder still a bit tight, can I book you again tomorrow?” The message goes straight to that therapist's “Chats” in the app, and they reply just like on WhatsApp. The guest only ever sees the shop's number, so therapists never hand out a personal number and the guest stays with your shop. The counter and owner can see every conversation; quiet chats fold away and reopen when the guest writes again.
该回来的老客，系统帮你列出来
Regulars who are due, listed for you
每位客人来店的间隔系统都记着。过了平时该来的日子还没约的，排成一张「该回访」清单，最久没来的排最前，点一下就发 WhatsApp 请他回来。约了下次的自动从清单里消失。
BEERU knows each guest's usual gap between visits. Anyone past it with nothing booked shows up on a “Due” list, longest overdue first. One tap sends a WhatsApp invite, and they drop off the list once they book.
老板手机收到今天的账
Today's numbers land on your phone
每天清账前，老板收到一张日报：今天收了多少、和上周同一天比多还是少、现金和电子付款各多少、会员充值多少、谁做得最多。下面单独列出要处理的事：哪笔钱还没审批、哪位师傅忘了下班、哪个客人在 WhatsApp 等了太久没人回。没问题的那天，就一行绿色「今天无异常」。每周一另外有一份经营周报，附三条这周就能做的建议。
Before the nightly cash-up, the owner gets a daily card: today's takings, up or down on the same day last week, cash vs. electronic, member top-ups, and the top therapists. Underneath, anything that needs you: payments not yet approved, someone who forgot to clock out, a WhatsApp guest left waiting. On a clean day it's one green line. Every Monday there's also a weekly report with three things you can act on this week.
每个人手机上看到的
What each person sees on their phone
💆 师傅
💆 Therapists
- 派钟来了锁屏也响，带语音
- 上班、下工、加时，点一下
- 自己今天和这个月做了多少，随时看
- 写调理小结，看客人提要
- 申请休息，看公司规定
- Assignments ring even when locked, with voice
- Clock in, finish, extend: one tap each
- Today's and this month's earnings, any time
- Write care notes, read guest briefs
- Request days off, read shop rules
🧾 柜台
🧾 Counter
- 派钟、排队、指定师傅
- 预约月历：谁哪天几点有约，一眼看清
- 审核收款，每日工作表核账
- 留号、查客人档案、会员充值扣款
- 该回访清单，一键提醒
- Assign, queue, pick a specific therapist
- Booking calendar: who's booked when, at a glance
- Approve payments, check the daily sheet
- Save numbers, guest files, member top-ups
- “Due” list with one-tap reminders
👔 老板
👔 Owner
- 看板 30 秒更新：今天收入、谁在忙
- 每日日报 + 每周经营周报
- 技师排行、时段分析、工资表
- 店铺设置：价格、集点规则、提醒
- 多家店一个账号切换
- Live board every 30s: takings, who's busy
- Daily card + weekly report
- Therapist ranking, busy hours, payroll sheet
- Settings: prices, stamp rules, reminders
- Several shops, one login
iPhone、安卓都有 App，电脑用网页版；不想装 App 的，用 Telegram 机器人一样能干活。
Apps for iPhone and Android, a web version for computers. Staff who don't want an app can do it all through a Telegram bot.
门店看板：电脑一开，全店看清楚
The shop dashboard: the whole shop on one screen
网页版看板，老板和店长用电脑或平板打开，30 秒自动刷新。分三层：现在店里在发生什么、这个月做得怎么样、会员留不留得住。不需要的板块可以隐藏；还能按日期区间查询、导出表格、生成只读链接发给合伙人看。下面是真实看板的截图，数字是示范数据。
A web dashboard for owners and managers on a computer or tablet, refreshed every 30 seconds. Three layers: what is happening right now, how the month is going, and whether members are sticking. Hide any panel you don’t need; query any date range, export to a spreadsheet, or share a read-only link with a partner. Screenshots are the real dashboard with sample figures.
技师时间使用率
Therapist utilisation
每位师傅今天在店多久、真正做钟多久、使用率多少。谁排得太满、谁老是空着，排班不再靠感觉。
How long each therapist was in today, how long they actually worked, and their utilisation. You see who is overloaded and who sits idle, so the roster is based on numbers, not feel.
趋势与预测
Trend & forecast
每个月的营收，今年和去年并排比。按这个月目前的进度，算出月底大概能做到多少。
Monthly takings, this year next to last year. Based on how the month is going so far, it estimates where you will finish.
忙闲热力图
Busy heatmap
近 60 天，星期几、几点钟有多少单，颜色越深越忙。忙的钟点多排人，闲的钟点少排人或者推个时段优惠。
The last 60 days by weekday and hour; the darker, the busier. Put more people on the busy hours, fewer on the quiet ones, or run an off-peak offer.
预约转化漏斗
Booking funnel
网上来的预约：提交了多少、师傅确认多少、最后到店多少。确认率、被拒率、爽约率都算好了，哪一步在漏客一看就知道。
Online bookings: how many were submitted, confirmed by therapists, and actually showed up. Confirmation, rejection and no-show rates are worked out, so you can see where guests drop off.
SEO 访客统计
SEO visitors
你店的预约网站每天多少人看、从 Google 还是 Instagram 来、用手机还是电脑、看了哪几页。广告和 SEO 有没有用，看数字说话。
How many people visit your booking site each day, whether they came from Google or Instagram, on phone or desktop, and which pages they read. Whether ads and SEO are working is in the numbers.
休息日历
Rest calendar
这个月谁哪天休息，一天休息人数到上限会标红。下面算好每个人全年休了多少天，超休还是少休，对着参照线一看就清楚。
Who is off on which day this month; a day hits red when too many are off. Below, each person’s days off for the year against a reference line, so you can see who is over or under.
技师排行
Therapist ranking
本月和全年，按单数和金额排。定提成、发奖金、排轮钟顺序，有数可依。
This month and this year, by jobs and amount. Commission, bonuses and rotation order have numbers behind them.
会员健康度
Member health
会员还剩多少在来、哪些会员 45 到 120 天没来了，名单直接列出来，点一下用 WhatsApp 召回。还看得到每位师傅的回头客比例。
How many members are still active, and a list of those who have not been in for 45 to 120 days, with one-tap WhatsApp recall. Plus each therapist’s returning-guest rate.
AI 经营顾问
AI business advisor
把店里的数字交给 AI，它用大白话给出几条这周就能做的建议，比如哪个时段该加人、哪位师傅的老客该跟进。
The AI reads your shop’s numbers and gives a few plain suggestions you can act on this week, like which hours need more staff or whose regulars need a follow-up.
和你现在的做法比
Compared with how you do it now
| 事情 | 本子 / Excel / 通用收银 | BEERU | Task | Notebook / Excel / generic POS | BEERU |
|---|---|---|---|---|---|
| 排钟 | 柜台记，容易吵 | 自动算，人人看得到 | Rotation | In someone's head, causes fights | Calculated, visible to all |
| WhatsApp 预约 | 有人在才回 | AI 全天回，直接约好 | WhatsApp bookings | Only when someone's free | Answered 24/7 and booked |
| 对账算工资 | 月底一晚上 | 每天核一次，月底直接出表 | Cash-up & payroll | A whole night at month-end | Checked daily, sheet ready |
| 老客人 | 靠师傅记性 | 档案、回执、集点、回访都在系统里 | Regulars | One therapist's memory | Files, receipts, stamps, reminders |
| 老板不在店 | 打电话问 | 手机看板 + 每日日报 | Owner away | Phone and ask | Live board + daily card |
| 排班和经营 | 凭感觉 | 使用率、热力图、休息日历、趋势预测 | Rostering & planning | Gut feeling | Utilisation, heatmap, rest calendar, forecast |
| 语言 | 大多只有中文或英文 | 中 · 英 · 越，每人自己选 | Language | Usually one language | Chinese · English · Vietnamese, per person |
当天就能开工
Up and running the same day
① 注册开店
① Register the shop
App 登录页点「注册开店」，打个店名。后台、表格、你店自己的预约网站（店名.beerutcm.com）一起建好。
Tap “Register shop” on the app login page and enter the name. The back office, sheets and your own booking site (yourshop.beerutcm.com) are created together.
② 员工输码加入
② Staff join with a code
把店铺码发给员工，输码、填名字就进来了，按岗位自动分好按钮。
Send staff the shop code. They enter it and their name, and get the buttons for their role.
③ 开始接客
③ Start serving
柜台点「下一个」，师傅点「下工」。每个岗位有自己的图文手册，三语版。
Counter taps “Next”, therapists tap “Finish”. Each role has its own picture guide in three languages.
不用买设备，员工用自己的手机。每家店的数据分开存，别的店看不到；每天自动备份；谁在什么时候改了什么，都有记录。
No hardware to buy. Staff use their own phones. Each shop's data is stored separately and no other shop can see it; it's backed up daily, and every change is logged with who and when.
价格：一个价，全部功能
Pricing: one price, everything included
每一档功能都一样，只是付得越久，每个月越便宜。没有按人头、按功能另外收的钱。
Every plan has every feature. Paying for longer just makes each month cheaper. No per-user or per-feature charges.
多家连锁、想要定制功能或者把旧系统数据搬过来，联系我们单独报价。可以先月付用着，满意再换长的。
Several shops, custom features or moving data from an old system? Ask us for a quote. You can start monthly and switch to a longer plan once you're happy.
老板们常问的
What owners usually ask
员工年纪大，不会用怎么办？
My staff aren't good with phones.
全是点按钮，不用打字、不用记指令，语言每个人自己选。真实门店里 50 多岁的师傅，当天就用顺手了。
It's all buttons. No typing, nothing to memorise, and everyone picks their own language. Therapists in their fifties at real shops were comfortable on day one.
WhatsApp 要另外付钱吗？
Does WhatsApp cost extra?
客人先发消息过来，24 小时内系统回他都是免费的。只有店里主动发给 24 小时内没聊过的客人（比如回访提醒），Meta 会按条收费，一条几分钱。会收费的，系统发之前会先提示。
Replies within 24 hours of a guest's message are free. Only messages the shop starts with someone who hasn't written in 24 hours (a visit reminder, say) are charged by Meta, a few cents each. The system flags anything that will be charged before it goes out.
我原来的 WhatsApp 号还能用吗？
Can I keep my current WhatsApp number?
能。扫码接入就行，店里那台手机照常用，不用换号。
Yes. You connect it by scanning a code, and the shop phone keeps working as normal. No new number needed.
可以先看看效果吗？
Can I see it before I commit?
可以。联系我们看真实门店在线演示；也可以先按月付，不想用了随时停，不问原因。
Yes. Contact us for a live demo of a real shop, or start monthly and stop whenever you like, no questions asked.
各岗位使用手册
A short guide for each role
下面的截图都是 BEERU 的真实界面，店名、师傅和客人资料是示范用的。
All screenshots are the real BEERU app. The shop, therapists and guests are sample data.
💆 师傅篇
💆 For therapists
「工作」页：上班、下工、加时都在这
The Work tab: clock in, finish, extend
到店点「上班」就进了轮钟。做完点「下工」，填金额、选付款方式，钱进当天账，等柜台审核。客人要加钟点「加时」，休息日也在这里申请。
Tap “Clock in” when you arrive and you are in the rotation. When a session ends, tap “Finish”, enter the amount and payment method, and it goes into today’s takings for the counter to approve. “Extend” adds time; days off are requested here too.
派钟来了，点「接单上工」
A new job comes in: tap “Accept”
轮到你的时候手机会响，锁屏也有语音。点接单就开始计时；临时不方便点「跳过不接」，系统马上派给下一位。
When it is your turn the phone rings, with a voice alert even on the lock screen. Accept and the timer starts. If you can’t take it, tap “Skip” and it goes straight to the next person.
写几句，AI 帮你整理成调理小结
Write a few lines, get a care summary
在「我的客人」点那位客人，用你习惯的话写：哪里紧、做了什么、回家注意什么，中文英文越南话都行。提交后 AI 排好版，你确认了客人才收到。
Open the guest under “My guests” and write in your own words what was tight, what you did and what to do at home, in any language. The AI tidies it up, and the guest only gets it after you confirm.
自己做了多少，自己看得到
Your own numbers, any time
本月收入、单数、客单价，每天一根柱子。往前翻能看历史月份，和工资单对得上。
This month’s income, number of jobs and average ticket, with a bar for each day. Flip back to earlier months; it matches the payslip.
会话：客人的消息都在这
Chats: your guests’ messages
今天 WhatsApp 约你的客人排在最上面，可以开工前先打个招呼。下面是客人发来的消息，红点是没读的，点进去就能回。
Guests who booked you on WhatsApp today are at the top, so you can say hello before they arrive. Below are guest messages, with unread ones marked; tap to reply.
🧾 柜台篇
🧾 For the counter
看板：谁在忙、谁空着、谁在排队
The board: who is busy, who is free, who is waiting
在岗师傅一张表，做工中的有进度条和预计下工时间。待安排的客人一个圈，等了多久一眼看到；点「待处理」按男女、修脚、指定师傅派钟。
On-duty therapists in one table, with a progress bar and expected finish time for anyone working. Each waiting guest is a circle showing how long they have waited; tap “Pending” to assign by male, female, pedicure or a named therapist.
留号：问一句「用 WhatsApp 吗？」
Save the number: “Do you use WhatsApp?”
填号码，选今天服务的师傅和客人语言，金额自动带进来。开了集点卡的店，该打折的那一次会直接提示收多少。保存后客人马上收到回执。
Enter the number, pick today’s therapist and the guest’s language; the amount fills in by itself. If the shop runs a stamp card, the reward visit tells you exactly what to collect. Save, and the guest gets the receipt straight away.
预约月历：哪天谁有约，一眼看清
Booking calendar at a glance
每天的格子里写着约了几单、哪几位师傅。点日期看当天时间表，加约、改时间、取消都在这一页。
Each day shows how many bookings and which therapists. Tap a date for that day’s timeline; adding, moving and cancelling bookings all happen on this page.
客人档案：一人一份
Guest profile: one file per guest
来了几次、平均消费、多久来一次、集点几格、会员余额，顶上全都有。下面是每一笔消费、预约和调理报告。加预约、记一笔、充值扣款也从这里点。
Visits, average spend, how often they come, stamp card and member balance, all at the top. Below: every charge, booking and care report. Book, add a charge, top up or deduct from here.
该回访：别等老客把你忘了
Due list: before regulars forget you
过了平时该来的日子还没约的，按逾期天数排在这里。点「提醒」用店里的 WhatsApp 发一句邀请，约了下次自动消失。
Guests past their usual return date with nothing booked, longest overdue first. Tap “Remind” to send an invite from the shop WhatsApp; they drop off once they book.
👔 老板篇
👔 For owners
每日日报：晚上看一眼就够
Daily report: one look at night
营收和上周同一天、昨天比，客单价、回头客、充值、集点优惠都在。需要处理的事单独列出来，点一行直接去处理。
Takings against the same day last week and yesterday, plus average ticket, returning guests, top-ups and stamp discounts. Anything that needs you is listed separately; tap a line to deal with it.
看板顶上就是今天的钱
Today’s money, top of the board
今天营收、单数、待审核，下面是本月累计。集点卡今天带回多少客人、优惠了多少。待审核的单子一键通过。
Today’s takings, orders and items to approve, with the month total underneath. How many guests the stamp card brought back and what it cost. Approve pending orders in one tap.
会员今天的动静
What members did today
新办了几张卡、谁来了、扣了多少、谁余额快没了。余额不到 $50 的会标出来，柜台好开口请他充值。
New cards, who came in, what was deducted and who is running low. Balances under $50 are flagged so the counter can suggest a top-up.
营收：技师排行和收款方式
Revenue: ranking and payment mix
今天谁做得最多一目了然。本月按 PayNow、Visa、现金、会员余额分开算，对账不用再翻本子。
See who did the most today. This month is split by PayNow, Visa, cash and member balance, so cash-up needs no notebook.
每段对话，老板都看得到
Every conversation, visible to you
师傅和客人聊了什么，老板和柜台都看得到，每条消息标着是谁回的。客人只认店里的号码，不会跟着师傅走。
You and the counter can read what therapists and guests said, with each reply labelled by who sent it. Guests only know the shop’s number, so they don’t follow a therapist out the door.